Truth Charms, Truth Sterling Silver Charms, Truth Jewellery, Truth Bracelets, Truth Necklaces, Truth Rings

Do you remember opening a jewellery box when you were a child, and seeing the beautiful, shining jewellery that you knew you should not touch? If the answer is yes, then Truth charm jewellery welcomes you back to the world of temptation, where you will be desperate to touch and feel every little charm.

Truth charm jewellery was designed to inspire, to remind us just how much fun it can be to collect gorgeous pieces of jewellery. Paul Kennedy, head designer and director of Truth charm jewellery, was initially inspired to create a new charm collection after seeing a photograph of Elizabeth Taylor with a very elaborate, eye catching charm bracelet.

During the design-led, conception phase, it was noted that the charm bracelet concept would have to be modernised to inspire a new market into collecting. The idea moved on when the thread charms were created - not only were they charms, but they created the look of a complete charm bracelet. The Truth charm colours were designed to be completely interchangeable and complimentary, allowing people to alter the look of their Truth bracelet to suit any occasion.

Truth charm jewellery was officially launched in 2007. Since then, the Truth charm and Truth bracelet range has grown and changed dramatically, mainly as a result of the initial launch success, and now also offers some of its best selling charms in 9 carat gold. The range now features over three hundred Truth charms and is continually expanding. New products are launched twice a year in February and September, and these launches are always a great success as the demand for new Truth charm jewellery is high.

If you like brightly coloured, sparkling, gorgeous, little pieces of jewellery, then you will love Truth charm jewellery. The Truth charm and Truth charms bracelets ranges are beautifully designed, high quality products that have captured the imagination of thousands of charm and charm bracelet collectors around the world. Its vibrancy is epitomised by zesty colours, from the logo and merchandising to the raspberry red boxes and candyfloss pink pouches. Truth is inspired by memories and given with love.